These are the top 10 beloved brands among India's fashion-forward and beauty-conscious Gen Z, for
clothing, footwear, accessories, and makeup.
Maybelline
Sugar Cosmetics
Sugar Cosmetics is another gem in the makeup world for Gen Z. With its vibrant and bold product range, this brand exudes the spirit of young India. Plus, its commitment to cruelty-free products aligns with Gen Z's values.
H&M
H&M is a Gen Z go-to for a reason not only it is an affordable style but also provides amazing fashionable options from clothing, and shoes to accessories, this brand has got it all covered. This fashion giant's fast fashion offerings provide on-trend styles that cater to their ever-evolving tastes. Additionally, their dedication to sustainable fashion appeals to the eco-conscious Gen Z.
Zara
Zara is the Pioneer of Fast Fashion, making it a favourite among Gen Z in India. The brand's rapid production cycles and trendy collections enable Gen Z to stay fashionable without breaking the bank.
Caprese
Caprese is another brand that has captured the hearts of Gen Z in India. With its chic and affordable handbags, sling bags, and clutches, Caprese offers a blend of style and value. The brand's collection is known for its modern and chic designs, making it a popular choice among young fashion enthusiasts.
Adidas
Adidas captures Gen Z's heart with its sporty yet stylish designs. Whether it's classic sneakers or activewear, Adidas offers versatile options that cater to both sport and street-style enthusiasts. Providing really cool and chic options to style from.
Nike
No doubt that Nike is the Sneakerhead's Paradise, Gen Z loves sneakers and finds a perfect match in Nike. With iconic designs, superior comfort, and a commitment to inclusivity, Nike reigns supreme for street style.
Puma
Puma is another sports-inspired brand adored by Gen Z. With innovative designs and comfortable fits, Puma caters to those who value a sporty and fashionable look. It surely blends fashion and function.
Nykaa
Nykaa has transformed into a one-stop destination for all things beauty. With an extensive range of makeup and skincare products and a special emphasis on inclusivity and diverse choices, Nykaa is the one-stop destination for it all as it also gives access to many foreign brand products.
Lavie
Lavie is a brand that resonates with Gen Z for its trendy and affordable range of handbags, backpacks, and wallets. Known for its fashionable designs and reasonable prices, Lavie offers a wide variety of options to suit different styles and occasions. The brand's emphasis on quality and aesthetics without breaking the bank makes it a top choice for young consumers.
In a nutshell, Gen Z is passionate about fashion and has some favourite brands to keep them on the cutting edge. Maybelline for makeup, H&M for affordable style, and Zara for trendiness showcase their individuality and eco-conscious values. Caprese adds a touch of sophistication, while Adidas and Puma bring sporty flair. Nike dominates the sneaker scene, and Nykaa covers all things beauty. Lavie offers affordable and stylish bags. These brands are rewriting the fashion rulebook, emphasizing sustainability and inclusivity. Gen Z is leading the way, turning heads, and setting the trends in the world of fashion and beauty.
Author:
Sudipta Bera
Editor:
Enakshi Ganguly
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